Unusual Style was born from the idea that clothing can be more than fabric — it can be myth, memory, and mark. Every chapter is a collection, every brush-stroked line is a story. Every piece carries its essence into your everyday life. Built for those who don’t blend in — for the ones who carry presence, who choose pieces that speak louder than logos. Each design is stitched to last, created to feel like something you found in another world and brought back here. We do our own, regardless of the mass. We don’t follow fashion. We write stories you can wear.

The founder of this brand is still like this. Raised with anime influences — from old Japanese retro mecha to new-era masterpieces. Never suited for the local mentality, always searching for something more intricate, always trying to find others who saw clothing the same way. He enjoys hot weather and hates cold. If he isn’t with company, he’ll search for a movie for an hour, give up, and do something else — unless Tim Burton is involved — and now, he doesn't even attempt to try. Still, some favorite movies. As a child, Sierra adventure games captivated him; later came fighting games, then strategy, and eventually MMORPGs. Today he finds it a bit hard to enjoy this hobby as much he would like. He’s deeply concerned about environmental destruction and climate change. He stops the water flow while washing his hands and only opens it again for rinsing — thinking water is too valuable to be wasted. His music tastes vary greatly, from 80s disco/90s eurodance and synthwave and smooth saxophone jazz, from old-school U.S. gangsta rap to EBM/darkwave, and from German Industrial to French Hip Hop.

For apparel and accessories in particular, nothing ever seemed “right enough.” Many of us want something more — in sharp contradiction to the mass.

Do most people like dull colors?
We don’t.
A tee with a simple stamp and a silly joke?
Not for us.
Designs inspired from our favorite influences?
Sorry — not enough.

We want more. We want different. And now we can get more and different.

People like to blend with others. We don't. We are different.

We like to stand out. And in a good way.

Others dress to impress. We dress to express.

We like intricate colors. Intricate designs. A cool style inspired by our favorite aesthetics.

Different? Yes.
Rare? Maybe...
Unusual? Definitely! And we don't apologize for that!

This isn’t about trends. It’s about creating a brand that lingers — on the streets, in your story, and in the myth we’re building together.

You are not alone.
We are Unusual. In Style. 
— And so are you.

Welcome to the club.